SCALE-UP

Case Study:

Lifebit logo with molecular chain graphic on a dark background

Services

  • Candidate Journey

  • EVP Videos

  • Job Brochure

  • Social Assets

  • Embedded Resourcer

  • Contract Resources

  • Permanent Recruitment

  • Executive Search

Result

Helped recruit 20% of the workforce.

Introduction

Lifebit is a scale-up technology company established in 2017 whose driving mission is to revolutionise bioinformatics and biomedical data analysis. Lifebit has grown fast since inception and in Sept 2021 received over $70m of Series B funding to further grow headcount, particularly in their agile software engineering teams, who are remotely based across the globe.

Gradient colorful X symbol on white background

  • Rapidly building new engineering teams with the right skills in a competitive market is always challenging. This is especially true when the organisation is relatively unknown outside of its niche and when cultural fit and the right attitude to help build new teams are vital to achieving Lifebit’s mission. To fulfil its growth plans and meet client demand, Lifebit needs to cut through and hold the attention of the audience it wishes to attract by communicating its mission, values, culture, tech stack, remote-first working, and diverse workforce.

Two gradient arrows pointing to the right, colored in blue, purple, and pink.

  • Alongside Lifebit’s small HR and recruitment team, in 2023, we worked closely with Lifebit’s Engineering teams to scope what made Lifebit such a great place to work and identify their EVP Pillars.

    We produced a main EVP video with personal take-out shots designed for use in social media campaigns. This video, with its personal touch, complemented their internal and Inspire People agency-led headhunting campaigns for Software Developers, Scrum Masters, QAs, and DevOps Engineers.

    To keep candidates engaged once attracted, we produced a fully customisable Job Brochure to replace their traditional, one-dimensional Job Descriptions.

Gradient arrow logo with blue, purple, and pink colors.

  • Strong digital assets, EVP videos, and Job Brochures boosted candidate engagement, contributing to the proactive recruitment and executive search campaigns conducted by Inspire People, resulting in over 25 hires globally in traditionally difficult-to-fill roles.

⬆︎ EVP Video.

⬇︎ Social assets.

Two smartphones displaying Lifebit promotional content, with one highlighting inclusivity and respect in the workplace and the other emphasizing the company’s fun activities like retreats and movie nights.

⬆︎ Employee insight EVP videos.

Two tablets displaying Lifebit job brochure sections on mission and values
Image showing three digital screens displaying Lifebit job brochure. The first screen features team videos and roles like Lead Solutions Architect and Tech Lead. The second screen outlines technology stacks including Backend, Frontend, Infrastructure, Machine Learning, and Bioinformatics. The third screen describes a Senior Backend Engineer position with responsibilities and tech requirements.

⬆︎ Job Brochure

Five teal hexagons with different abstract designs inside on a dark background with blue wavy lines.
Portrait of a person with straight black hair and a neutral expression, wearing a plaid shirt in an indoor setting.

Alejandra Diaz, People & Talent Director @Lifebit

“If I was in a company that was looking to scale their technology team, I would not hesitate to recommend Inspire People”

Ready to assess the effectiveness of your talent attraction?