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Case Study:

Driver and Vehicle Licensing Agency logo with UK coat of arms.

Services

  • Candidate Journey

  • EVP Videos

  • Job Brochure

  • Social Media Kits

  • Permanent Recruitment

Result

93% candidate acceptance rate

Introduction

The DVLA is an Executive Agency of the Department for Transport (DfT), based in Swansea, employing approximately 6,000 people on a hybrid working model. DVLA Digital is tasked with helping DVLA achieve its strategic ambitions and, is committed to digital transformation and developing new agile technologies and service platforms to meet changing customer expectations, employee needs and future technology evolution.

Gradient color X on white background
  • To achieve DVLA’s strategic goals, DVLA Digital needs the right people to develop, deliver, and support its digital service. However, it has struggled to attract the right talent, facing many obstacles, including a smaller pool of local talent within commutable distance of Swansea and negative external perceptions centred on tech stack, culture, and career opportunities.

Two gradient arrows pointing right on a white background.
  • Inspire produced a Job Brochure as part of an overall recruitment marketing strategy, embedding a new EVP video (produced by Inspire People) to showcase DVLA’s mission, values, culture, tech stack, diversity and inclusion, and learning and development opportunities to potential candidates. Additionally, we created impactful social media assets to support the recruitment campaign and provided a full recruitment service, proactively sourcing candidates across the UK to relocate to Swansea.

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  • DVLA sought to partner with a consultancy that could provide added value/innovation for specifically recruiting external candidates for difficult to fill roles. Inspired delivered a professionally produced EVP Video shot on site in Swansea to target and communicate DVLA’s Employee Value Proposition and a bespoke Candidate Job Brochure easily customisable for each Digital, Data and Technology vacancy to reinforce DVLA’s brand, values, culture, and EVP Video. DVLA’s recruitment team use both these EVP and recruitment marketing assets in direct sourcing of talent both online and in person at career fairs.

Two tablets displaying pages from the Driver & Vehicle Licensing Agency (DVLA) website, featuring digital services and staff profiles.
Three digital slides from the Driver & Vehicle Licensing Agency. The first slide outlines their digital mission and commitment to technology transformation. The second slide discusses their inclusive workplace initiatives, emphasizing equality, mentorship, and support. The third slide offers a job description for a Senior Backend Engineer, highlighting responsibilities and required skills.

⬆︎ Job Brochure

⬆︎ EVP Video.

⬇︎ Social and marketing Assets

Mobile screen with Driver & Vehicle Licensing Agency logo, featuring images of people and hexagonal sections labeled: Technical Product Manager, Software Developer, Cloud Engineer, Agile Delivery Manager on a green background.
Tablet displaying "Driver & Vehicle Licensing Agency Hiring Manager Q&A" with a blurred steering wheel background.
Hexagon icons including scales of justice, two people sitting, group of people, cloud network, list with cursor, circles overlapping, and a gear with a graduation cap.
Person holding a tablet displaying a cyber security consultant job advertisement for DVLA Swansea by Inspire People, focusing on job responsibilities and qualifications.

⬆︎ Social slides with Loom overlay.

⬆︎ Employee insight EVP Video.

Digital Attraction and Engagement Manager, DVLA

“DVLA sought to partner with a consultancy that could provide added value/innovation for specifically recruiting external candidates for difficult to fill roles. Inspired delivered a professionally produced EVP Video shot on site and a bespoke Candidate Job Brochure easily customisable for each Digital, Data and Technology vacancy to reinforce DVLA’s brand, values, culture, and EVP Video.”

Ready to assess the effectiveness of your talent attraction?